Performance Marketing Team Lead

We are looking for a manager with experience from performance marketing who wants to lead our Performance Marketing team. Once Upon is a modern and flexible place to work in terms of technology as well as methodology. We’re growing at a fast pace, so if you’re interested in being part of building something that's only in the beginning of it´s journey – this will be your cup of tea. Our app has over 5 million downloads and our goal is to keep growing fast and steady. About the roleYou will lead our Performance Marketing team which is part of our Marketing area. Today, the team consists of two experienced Performance Marketers and has close cross-team collaborations with other competences within marketing and Data & Insights. The main objective of the team is to help build awareness for the Once Upon brand, drive user acquisition and support our growth through digital marketing channels. We achieve our aim through creative content creation, data-driven optimisation and strong analytics. What you’ll do: - Develop a strategy for paid digital advertising (search, paid social, video, mobile, and sponsored content), ensuring alignment with the overall market, business, and brand strategy. - Continuously build the foundation for user growth through the development of scalable processes and frameworks. - Support and guide the team in developing the overall creative strategy. - Lead the team by coaching as well as listening to, facilitating and encouraging new ideas and innovations. - Implement and ensure tracking, targeting, testing, optimization and reporting of campaign results to improve ROAS, ARPU, CPI and other key KPIs. - Work with both Marketing and Product areas to unlock dependencies, discover new insights and opportunities for collaboration across team boundaries. - Responsible for team budget allocation, initially with CMO, based on marketing channel and Once Upon's overall strategy. Your background Although a degree in marketing or related fields is a plus, practical experience is more important in this role. Therefore, you have at least a couple of years experience from a specialist role in performance marketing, working for an agency or consumer company. You have a genuine interest for data driven sales and also a deep understanding of digital marketing – from strategy to execution. The role demands strong knowledge in analytic tools such as Facebook Business Manager, Google Ads Manager, Google Analytics and Appsflyer. An understanding of Pinterest, TikTok and App Store is also valuable to us. Additionally, you are fluent in written and spoken English. Who you are Experience from managing a team is a big plus, but most important is leadership skills: to succeed in a role as Team Lead with us, you are truly driven by seeing others grow. You have a coaching mindset and like to work closely with others to set plans, come up with new ideas and share knowledge. Self motivation and problem solving come easy to you since you are a person who sees possibilities where others see obstacles. Working at Once Upon Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right? We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you are free and have fun at work, it is easier to be passionate and responsible for what you do. We always dare to do what we believe in – failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet and for each other. Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences and views on life. If you’re looking for a little more happiness in your life and believe working at Once Upon would be fun, well, that new colleague might just be you! At Once Upon, we commit to being a company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business. Location Our headquarters are located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Örnsköldsvik, Umeå and Stockholm. We are remote flexible, but we value the creativeness and sense of community that follows from meeting face to face with colleagues. For this role we´re looking for someone for either the Stockholm or Skellefteå office. Let´s connect Does this sound like your dream job? Then we can't wait to hear from you! Please help us get to know you by submitting your resume or LinkedIn profile on our website. You don't have to send us a cover letter, but please write a line or two where you let us know what you will bring to the table in this role. Applications in Swedish or English work equally fine. We conduct a competence-based recruitment, meaning that every person who applies to join Once Upon receives equal employment opportunities. We value a welcoming environment where everyone feels included, respected and empowered, regardless of their sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation or age. If you have any questions about the role or working at Once Upon you are welcome to contact Chief People Officer Linnea Engman at [email protected] Last day of application is January 19th. At Once Upon you have the chance to be part of something that truly makes people happy. We want to help people save their favourite moments in an easy and fun way, a little at a time, making everyone’s memories shine. Today, there are 70 of us working at Once Upon. The app is translated into 12 languages, has been downloaded 5 million times, with books delivered to over 109 countries, and we’re still growing! To be the best we can possibly be, we need all kinds of people that are able to look at things from all kinds of perspectives. That’s why we need you, with your unique background, experiences and view on life. Want to be part of our story? Get in touch!